The future of mobility.
Mercedes-Benz continues to shape the future of mobility, as the brand with the star is demonstrating at CES 2017 in Las Vegas with the help of just four letters: CASE. This stands for “Connected”, “Autonomous”, “Shared & Service” and “Electric Drive”, encapsulating Mercedes-Benz’ new corporate strategy. At the same time, CASE also describes the four trends which are set to fundamentally alter the concept of mobility in the coming years. Mercedes-Benz is already playing a leading role in these areas today.
The Concept EQ provides a foretaste of a new generation of vehicles with electric battery-powered drive systems. The vehicle with the profile of a sporty SUV crossover is the initial exemplar of the new Mercedes-Benz product brand for electric mobility, EQ. The Concept EQ offers an impression of the future user experience in an automobile. The exterior design presents a totally new electric aesthetic which also finds its way into the interior: the new user interface combines emotionality with user-friendliness, with a focus on straightforward operation by means of touch-sensitive surfaces. The asymmetrical design of the instrument panel with its large, widescreen display is tailored to the driver’s needs and places all relevant information such as speed, range, trip data or navigation and map details in the driver’s field of view.
The Vision Van.
The Mercedes-Benz Vision Van is a revolutionary van study for last-mile delivery operations. It was created as part of the adVANce strategic initiative for the future at Mercedes-Benz Vans. The Vision Van networks information and technology in unprecedented fashion. With a fully automated load compartment, integrated delivery drones and unique communication between the vehicle and its surroundings, it embodies a holistic concept for a fully digitally networked process chain from the goods distribution depot to the consignee. An electric drive ensures that deliveries with the Vision Van are locally emission-free and virtually silent.
As far as intelligent additional services are concerned, the company is also presenting its vision of how society’s increasing health awareness can be intelligently integrated into ideas for the mobility of the future. The concept vehicle “Fit & Healthy” provides an outlook on how a vehicle can promote the well-being of its occupants.
“Regeneration” and “Activation” are two of the worlds of experience that can be enjoyed by the user of this concept vehicle. These provide physical and mental relaxation or stimulation with the help of numerous comfort systems such as fragrancing, massage, ambient light or climate control. The worlds of experience are both cognitive and sensory in many dimensions of perception.
“Predictive Emergency Defence”.
“Motion”, the third “Fit & Healthy” function in the vehicle, focusses on movement. In a video, renowned US medical expert David Agus explains seat functions which can be experienced in the concept vehicle, such as Active Seat and deep massage, and encourages drivers to do practical fitness exercises during breaks in driving.
The technology behind “Predictive Emergency Defence” (PED) from Mercedes-Benz demonstrates that Fit & Healthy features might also help prevent accidents in the future. The aim is to be able to detect imminent loss of consciousness by professional drivers in good time, in order to prevent resultant accidents. In an emergency, the predictive emergency assistance system is designed to automatically activate the hazard warning system and, as a last step, to bring the bus or truck to a controlled stop as well as to call for medical assistance. For this project, the researchers at Mercedes-Benz developed a so-called “sensor vest” with ECG sensors (electrocardiography).